Use plurals. And make sure to capitalize proper nouns. Ex.: wedding cakes, not wedding cake; Japan, not japan.
In Movable Type, tags are separated by commas. You can therefore—and should—use multiple words separated by spaces: peanut butter, not peanutbutter
Use the plural form: hot dogs, not hot dog; books, not book
Capitalize proper nouns: California, Jeffrey Steingarten, Taillevent — not california, jeffrey steingarten, or taillevent
Use the simplest form of the tag: cookbooks — not fish cookbooks
Don’t overtag. As of publication of this post, there are more than 4,300 tags in the Serious Eats MT system. To optimize the system, I need your help in keeping tags lean and logical.
DO NOT UPPERCASE job titles.
No: … Joe Blow, the General Manager, Sommelier, and Chief Mixologist at Nacional 27 …
Yes: … Joe Blow, the general manager, sommelier, and chief mixologist at Nacional 27 …
No: … said Chef Mario Batali, who wears orange Crocs….
Yes: … said chef Mario Batali, who wears orange Crocs….
Exceptions: Elected and royal titles are uppercase. Ex.: Mayor Gavin Newsom; President George W. Bush; Prince Charles; Camilla, Duchess of Cornwall