One word; no hyphen.
Use filet for beef, chicken, or anything other than fish. Use fillet in reference to fish.
SPELL THEM OUT. There are only very, very rare instances where we don’t spell them out. So let’s not use the two-letter postal abbreviations. When they’re used as part of a city-state combo, you put a comma after the city name and after the state name: John Smith lives in the Walla Walla, Washington, area.
Believe me, if you think spelling them out is a pain and you want a shorter way, I can give you one — but you don’t want it because it consists of remembering the AP abbreviations, and we don’t wanna go there.
Use plurals: bakeries, not bakery; hot dogs, not hot dog; knishes, not knish. Capiche?
For location-based (esp. SE:NY site), include restaurant/shop name, neighborhood, and borough. Also include tag for whatever the recommended dish/item there is. Ex.: Magnolia Bakery, bakeries, cupcakes, Greenwich Village, Manhattan
Note the position of the apostrophe.
Note the apostrophe in there. Because it indicates an omission of the g in Dunking. Dunkin’ Donuts, not Dunkin Donuts.
DO NOT UPPERCASE job titles.
No: … Joe Blow, the General Manager, Sommelier, and Chief Mixologist at Nacional 27 …
Yes: … Joe Blow, the general manager, sommelier, and chief mixologist at Nacional 27 …
No: … said Chef Mario Batali, who wears orange Crocs….
Yes: … said chef Mario Batali, who wears orange Crocs….
Exceptions: Elected and royal titles are uppercase. Ex.: Mayor Gavin Newsom; President George W. Bush; Prince Charles; Camilla, Duchess of Cornwall
Once upon a time there was a little blogger named Goldilinks. She went for a surf on the web. Pretty soon she found an awesome news nugget she wanted to share with her readers.
First she wrote her link like this: <a href=”URL”>Here</a> is a yummy recipe for porridge that is neither too hot nor too cold but just right.
But that link was too short and didn’t offer the reader much of a target to click on or send much of a cue as to what she was linking to, she thought, so she tried again: <a href=”URL”>Here is a yummy recipe for porridge that is neither too hot nor too cold but just right.</a>
But that link was too long and created so much blue link text that it looked strange, she thought, so she tried again: Here is a <a href=”URL”>yummy recipe for porridge</a> that is neither too hot nor too cold but just right.
Her third link was just right, she thought, so she checked her spelling once more, checked her URL basename, made sure all her links were working, and hit “Publish.”
Redundant.
Just use result.
Bold names of food people (chefs, celebrity foodies), names of restaurants and stores, and, if the writer is talking about stand-out dishes, bold those, too.
You can also use bolding to emphasize salient points.
Bolding is your trusty rifle* in the war against big-ass, ugly gray blocks of text. And big-ass, ugly gray blocks of text are quagmires for the reader. But, just as with firearms, you don’t want to go about using bold willy nilly. Too much bold text and the things you want to emphasize get lost in the rat-a-tat-tat. So resist the urge to bold entire sentences or more than one or two salient points per paragraph, depending on graf length. Really, there are no hard and fast rules to bolding; you have to use your judgment.
*<h4>Is Your Nuclear Option</h4>
- Apply bolding to the first reference only.
- Use <strong>Lorem ipsum</strong>, not <b>Lorem ipsum</b>
CORRECT
<strong>David Chang</strong> is a vegetarian.
Foodies love <strong>David Chang.</strong>
<strong>Danny Meyer</strong>’s burger joint, <strong>The Shake Shack,</strong> is in Madison Square Park.
INCORRECT
<strong>David Chang’s</strong> pork buns are porky.
Notice that only David Chang’s proper name takes bolding — not the apostrophe or the “s”
BOLDING WITH PUNCTUATION
Note that commas and periods in the examples above should take the bolding, but that colons or semicolons should not. Yes, it’s weird, but there’s precedent for it.
Exception: When bolding an intro phrase that contains a colon, also bold the colon. Example below …
Top Three Awesome Foods
<strong>sliders: </strong>How can you not love them?
<strong>pizza: </strong>It’s the best!
<strong>nachos: </strong>Crunchy and cheesy.