Spell out numbers one through ten. Use numerals for numbers 11 and greater. Please observe the use of commas in numerals: 1,234 or 12,345 — not 1234 or 12345.
Let’s keep the use of “Serious Eats” and “Serious Eaters” to a minimum within posts. Too much self-reference starts to wear thin.
Also, in that vein, let’s set a style here. I’ve seen too much inconsistency when we use the term “Serious Eater(s).” It gets capped or lowercased with no rhyme or reason. From now on, if you *must* use it (see above), cap it: “All you Serious Eaters out there … “
Use the ampersand when it is part of a company’s formal name: Baltimore & Ohio Railroad, Newport News Shipbuilding & Dry Dock Co.
The ampersand should not otherwise be used in place of and.
Identify a person by first and last name on first reference. On second reference, use last name only. Using first names on second and subsequent reference is OK, however, if it’s someone you know and you have made that clear to the reader in some way.
On first reference, you should also attempt to identify the person’s provenance, i.e., “popcorn mogul Orville Reddenbacher once said …” or “food blogger Jane Doe writes … “
Note the capitalization scheme here. Not “Serious Eats World Headquarters.”
Please use “crisp,” not “crispy.”
Please use the paper’s full name, spelled out, on first reference; there are more than one Times in the world. You may use “the Times” in subsequent references. Do not use “NYT.”
EXAMPLE
The New York Times published a story about Mario Batali. Batali, the Times said, has red hair.